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Systech
Systech
Systech is a specialized e-commerce platform offering high-quality equipment for photographers, filmmakers, and content creators — from cameras and lighting to audio and studio gear, all curated for professionals and enthusiasts.
Client
Systech-Middle East
Year
2025
Category
UI/UX design - E Commerce
Overview
Overview
As the Lead UI/UX Designer, I focused on creating a clean, user-friendly interface that ensures smooth navigation, responsive performance, and a seamless shopping experience across all devices.
As the Lead UI/UX Designer, I focused on creating a clean, user-friendly interface that ensures smooth navigation, responsive performance, and a seamless shopping experience across all devices.
Overview
As the Lead UI/UX Designer, I focused on creating a clean, user-friendly interface that ensures smooth navigation, responsive performance, and a seamless shopping experience across all devices.
Design
Design
The design of Systech was developed with a clear goal: to create a seamless, professional, and conversion-driven e-commerce experience tailored for the photography and cinematography community. As the Lead UI/UX Designer, I focused on building a user-centric interface that balances functionality with visual clarity — allowing users to navigate effortlessly across categories, compare products, and complete purchases with confidence.
The design of Systech was developed with a clear goal: to create a seamless, professional, and conversion-driven e-commerce experience tailored for the photography and cinematography community. As the Lead UI/UX Designer, I focused on building a user-centric interface that balances functionality with visual clarity — allowing users to navigate effortlessly across categories, compare products, and complete purchases with confidence.
Design
The design of Systech was developed with a clear goal: to create a seamless, professional, and conversion-driven e-commerce experience tailored for the photography and cinematography community. As the Lead UI/UX Designer, I focused on building a user-centric interface that balances functionality with visual clarity — allowing users to navigate effortlessly across categories, compare products, and complete purchases with confidence.
Design Handoff
Design Handoff
In the delivery phase, I ensured a smooth handoff by providing detailed design specifications, interaction guidelines, and responsive behaviors. I worked closely with developers during QA and final testing to validate UI accuracy, usability, and performance across devices. The project was delivered on time with a fully functional, visually consistent platform aligned with our original design vision.
In the delivery phase, I ensured a smooth handoff by providing detailed design specifications, interaction guidelines, and responsive behaviors. I worked closely with developers during QA and final testing to validate UI accuracy, usability, and performance across devices. The project was delivered on time with a fully functional, visually consistent platform aligned with our original design vision.
Design Handoff
In the delivery phase, I ensured a smooth handoff by providing detailed design specifications, interaction guidelines, and responsive behaviors. I worked closely with developers during QA and final testing to validate UI accuracy, usability, and performance across devices. The project was delivered on time with a fully functional, visually consistent platform aligned with our original design vision.
Result
Result
The redesigned Systech website led to a 60% increase in product views and a 30% boost in online purchases. Improved navigation and a streamlined checkout experience enhanced user satisfaction and positioned Systech as a top destination for pro AV and photography gear in the region.
The redesigned Systech website led to a 60% increase in product views and a 30% boost in online purchases. Improved navigation and a streamlined checkout experience enhanced user satisfaction and positioned Systech as a top destination for pro AV and photography gear in the region.
Result
The redesigned Systech website led to a 60% increase in product views and a 30% boost in online purchases. Improved navigation and a streamlined checkout experience enhanced user satisfaction and positioned Systech as a top destination for pro AV and photography gear in the region.
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