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UNIPAK-The Shop
UNIPAK-The Shop
UNIPAK The Shop is a direct-to-consumer e-commerce platform by UNIPAK, part of INDEVCO Group, specializing in sustainable paper-based packaging and disposable solutions.
Client
Nascode
Year
2024
Category
UI/UX design
Research
Research
Before initiating the redesign, I conducted user research and a comprehensive competitive analysis to understand customer behavior, pain points, and industry standards. This phase included reviewing leading packaging and e-commerce platforms, identifying usability gaps, and analyzing key features such as product categorization, checkout flow, and mobile responsiveness.
Before initiating the redesign, I conducted user research and a comprehensive competitive analysis to understand customer behavior, pain points, and industry standards. This phase included reviewing leading packaging and e-commerce platforms, identifying usability gaps, and analyzing key features such as product categorization, checkout flow, and mobile responsiveness.
Research
Before initiating the redesign, I conducted user research and a comprehensive competitive analysis to understand customer behavior, pain points, and industry standards. This phase included reviewing leading packaging and e-commerce platforms, identifying usability gaps, and analyzing key features such as product categorization, checkout flow, and mobile responsiveness.
Design
Design
Based on research insights, I crafted a clean, user-friendly interface focused on intuitive navigation, product discoverability, and mobile responsiveness. From wireframes to high-fidelity prototypes, the design emphasized visual clarity, consistency, and ease of use across all devices.
Based on research insights, I crafted a clean, user-friendly interface focused on intuitive navigation, product discoverability, and mobile responsiveness. From wireframes to high-fidelity prototypes, the design emphasized visual clarity, consistency, and ease of use across all devices.
Design
Based on research insights, I crafted a clean, user-friendly interface focused on intuitive navigation, product discoverability, and mobile responsiveness. From wireframes to high-fidelity prototypes, the design emphasized visual clarity, consistency, and ease of use across all devices.
Iteration
Iteration
Following the initial design phase, I collaborated closely with stakeholders to gather feedback through usability testing sessions and internal reviews. Iterative improvements were made to key flows—particularly product discovery, cart management, and mobile navigation—ensuring the design addressed real user needs. Each round of refinement brought us closer to a streamlined and conversion-optimized experience, aligning user feedback with business goals.
Following the initial design phase, I collaborated closely with stakeholders to gather feedback through usability testing sessions and internal reviews. Iterative improvements were made to key flows—particularly product discovery, cart management, and mobile navigation—ensuring the design addressed real user needs. Each round of refinement brought us closer to a streamlined and conversion-optimized experience, aligning user feedback with business goals.
Iteration
Following the initial design phase, I collaborated closely with stakeholders to gather feedback through usability testing sessions and internal reviews. Iterative improvements were made to key flows—particularly product discovery, cart management, and mobile navigation—ensuring the design addressed real user needs. Each round of refinement brought us closer to a streamlined and conversion-optimized experience, aligning user feedback with business goals.
Handoff
Handoff
Once the final designs were validated, I prepared a comprehensive handoff package including responsive UI components, design specifications, and interaction guidelines using Figma. I worked closely with the development team to ensure a smooth transition—providing annotations, assets, and continuous support throughout implementation. This ensured design fidelity across devices and accelerated the development timeline.
Once the final designs were validated, I prepared a comprehensive handoff package including responsive UI components, design specifications, and interaction guidelines using Figma. I worked closely with the development team to ensure a smooth transition—providing annotations, assets, and continuous support throughout implementation. This ensured design fidelity across devices and accelerated the development timeline.
Handoff
Once the final designs were validated, I prepared a comprehensive handoff package including responsive UI components, design specifications, and interaction guidelines using Figma. I worked closely with the development team to ensure a smooth transition—providing annotations, assets, and continuous support throughout implementation. This ensured design fidelity across devices and accelerated the development timeline.
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