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APQ Events-Qatar
APQ Events-Qatar
The APQ Events Qatar website was designed to create a modern, user-focused platform that highlights the company’s event planning expertise while making it easy for clients to explore services and get in touch and check previous events.
Client
Agence Public Qatar
Year
2025
Category
Web Design
Research
Research
The research phase focused on understanding the Qatari event industry, user behavior, and competitor benchmarks. Through stakeholder interviews, heuristic analysis, and persona development, we aligned APQ’s digital goals with user needs—laying the foundation for a tailored, user-centric design strategy.
The research phase focused on understanding the Qatari event industry, user behavior, and competitor benchmarks. Through stakeholder interviews, heuristic analysis, and persona development, we aligned APQ’s digital goals with user needs—laying the foundation for a tailored, user-centric design strategy.
Research
The research phase focused on understanding the Qatari event industry, user behavior, and competitor benchmarks. Through stakeholder interviews, heuristic analysis, and persona development, we aligned APQ’s digital goals with user needs—laying the foundation for a tailored, user-centric design strategy.
Design
Design
In the design phase, we transformed research insights into structured user flows and wireframes, focusing on intuitive navigation and clear calls to action. High-fidelity designs followed, blending APQ’s branding with a modern, responsive interface to ensure a seamless user experience across all devices.
In the design phase, we transformed research insights into structured user flows and wireframes, focusing on intuitive navigation and clear calls to action. High-fidelity designs followed, blending APQ’s branding with a modern, responsive interface to ensure a seamless user experience across all devices.
Design
In the design phase, we transformed research insights into structured user flows and wireframes, focusing on intuitive navigation and clear calls to action. High-fidelity designs followed, blending APQ’s branding with a modern, responsive interface to ensure a seamless user experience across all devices.
Iteration
Iteration
After the initial design was completed, we conducted usability testing and stakeholder reviews to validate key interactions and visual choices. Feedback was collected and analyzed to identify areas for improvement, leading to several design iterations that enhanced usability, visual hierarchy, and overall user flow. This phase ensured the final product met both user expectations and business objectives before development began.
After the initial design was completed, we conducted usability testing and stakeholder reviews to validate key interactions and visual choices. Feedback was collected and analyzed to identify areas for improvement, leading to several design iterations that enhanced usability, visual hierarchy, and overall user flow. This phase ensured the final product met both user expectations and business objectives before development began.
Iteration
After the initial design was completed, we conducted usability testing and stakeholder reviews to validate key interactions and visual choices. Feedback was collected and analyzed to identify areas for improvement, leading to several design iterations that enhanced usability, visual hierarchy, and overall user flow. This phase ensured the final product met both user expectations and business objectives before development began.
Result
Result
The redesign led to a 45% drop in bounce rate and a 35% increase in inquiries. Mobile retention improved by 60%, and the new design strengthened APQ’s brand presence while aligning the site with user and business goals.
The redesign led to a 45% drop in bounce rate and a 35% increase in inquiries. Mobile retention improved by 60%, and the new design strengthened APQ’s brand presence while aligning the site with user and business goals.
Result
The redesign led to a 45% drop in bounce rate and a 35% increase in inquiries. Mobile retention improved by 60%, and the new design strengthened APQ’s brand presence while aligning the site with user and business goals.
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©2025-All rights reserved
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