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Alfa TV
Alfa TV
A user-focused redesign driven by stakeholder interviews and UX research. I led the full process—from discovery to responsive UI design—ensuring a seamless, goal-oriented experience.
Client
Orbit Production
Year
2024
Category
Web Design
Research
Research
The research phase centered on user behavior in the MENA region, especially Saudi Arabia, combining stakeholder input and market analysis to shape a culturally relevant and user-aligned design direction.
The research phase centered on user behavior in the MENA region, especially Saudi Arabia, combining stakeholder input and market analysis to shape a culturally relevant and user-aligned design direction.
Research
The research phase centered on user behavior in the MENA region, especially Saudi Arabia, combining stakeholder input and market analysis to shape a culturally relevant and user-aligned design direction.
Design
Design
The design phase translated research insights into intuitive user flows and responsive interfaces. Guided by regional preferences, we focused on clarity, accessibility, and visual consistency—crafting high-fidelity designs that align with both user needs and business goals.
The design phase translated research insights into intuitive user flows and responsive interfaces. Guided by regional preferences, we focused on clarity, accessibility, and visual consistency—crafting high-fidelity designs that align with both user needs and business goals.
Design
The design phase translated research insights into intuitive user flows and responsive interfaces. Guided by regional preferences, we focused on clarity, accessibility, and visual consistency—crafting high-fidelity designs that align with both user needs and business goals.
Iteration and Hand-off
Iteration and Hand-off
Following user and stakeholder feedback, iterative refinements were made to enhance usability and visual clarity. The final designs were handed off via Figma, complete with components, style guides, and export-ready assets—ensuring a smooth transition to development and pixel-perfect execution.
Following user and stakeholder feedback, iterative refinements were made to enhance usability and visual clarity. The final designs were handed off via Figma, complete with components, style guides, and export-ready assets—ensuring a smooth transition to development and pixel-perfect execution.
Iteration and Hand-off
Following user and stakeholder feedback, iterative refinements were made to enhance usability and visual clarity. The final designs were handed off via Figma, complete with components, style guides, and export-ready assets—ensuring a smooth transition to development and pixel-perfect execution.
Result
Result
The revamped Alfa website improved user navigation and reduced support inquiries by 40%. Mobile usability saw a 2× boost in engagement, while clearer service flows led to a rise in online recharge and account management—enhancing both user satisfaction and self-service efficiency.
The revamped Alfa website improved user navigation and reduced support inquiries by 40%. Mobile usability saw a 2× boost in engagement, while clearer service flows led to a rise in online recharge and account management—enhancing both user satisfaction and self-service efficiency.
Result
The revamped Alfa website improved user navigation and reduced support inquiries by 40%. Mobile usability saw a 2× boost in engagement, while clearer service flows led to a rise in online recharge and account management—enhancing both user satisfaction and self-service efficiency.
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